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Firm & Lift Serum

Enjoy a more lifted look with this highly advanced serum. Powered by the rejuvenation benefits of Retinol, this serum targets lines & wrinkles for a more youthful look.
One Time Purchase
$27,990
Try it risk-free for 60 days
If you're not in love with your results, we will refund you 100%.

Key Benefits

  • Sculpts
    Targets the look of lines & wrinkles
  • Tightens
    Minimizes the look of sagging
  • Hydrates
    Helps aging, dry skin look supple

Ingredients

How To Use

  1. Cleanse, tone, and gently pat skin dry.
  2. Apply 3-5 drops to skin using upward, circular motions.
  3. If you’re new to retinol, or have sensitive skin, start by applying just once a week.
  4. Each week add one more application, building up slowly to daily use.

My overall experience with this product is great! My 50+ skin is supple, clear and dewy! My skin feels firmer but not tight nor dry. I switched from my expensive Clinique products because Gopure works much better on my skin.

Keenlya M.

REAL SKIN BENEFITS, SCIENCE-BACKED INGREDIENTS

What Our Dermatologist
has to say

The Firm and Lift has Retinol and Bakuchiol that help improve the appearance of texture and wrinkles on the skin.
Dermatologist Reviewed
Dr. Edward Chen

Dr. Edward Chen

Board Certified Dermatologist

The Firm and Lift has Retinol and Bakuchiol that help improve the appearance of texture and wrinkles on the skin.

Frequently
Asked Questions

What concerns does the Firm and Lift Serum target?

This anti-aging serum targets the appearance of fine lines and wrinkles, as well as the look of uneven skin tone.

Why is it yellow in color?

Retinol is actually yellow in nature and this serum has one of the most advanced forms of retinol in it called Granactive Retinoid.

Why is this serum thicker than others?

The Firm & Lift serum is normally thick because it is rich in humectants.

Loved By Customers

4.8

Based on 1308 reviews

5 ★ 0
4 ★ 0
3 ★ 0
2 ★ 0
1 ★ 0
DE' L.

Verified Buyer

My Skin Feels Amazing

I just started using this and my skin feels amazing. I ordered one if the skin bundles on Tik Tok and can’t wait to add more of the skincare routine. I use all of the body care items.

11/22/25
Age
45-54
Skin concerns
Fine Lines & Wrinkles, Large pores/Blemishes
Would you recommend this product to a friend?
Yes
Angela P.

Verified Buyer

Awesome results!

Wonderful! I love the texture and smell! It has dramatically lifted my chin area and took away my creepy neck areas!

11/16/25
Age
55-64
Skin concerns
Crepey Skin, Fine Lines & Wrinkles, Uneven Skin Tone, Large pores/Blemishes, Dark spots
Would you recommend this product to a friend?
Yes
Ellita

Verified Buyer

Beautiful natural scent

First time trying I didn’t know that I am sensitive to retinol on my forehead which causes puffiness. It worked great on my neck and my neck feels firmer. The scent is amazing and smells like roses, a great light serum w non sticky texture. I love using it for my neck. I got the product in two days! They also have Top notch customer service!Read less

09/18/25
Age
55-64
Skin concerns
Fine Lines & Wrinkles
Would you recommend this product to a friend?
Yes
Jane C.

Verified Buyer

It’s too early I’m working on it🥰

So far so good Need more time and going out of country for month and will answer in October🥰

08/31/25
Age
65+
Skin concerns
Uneven Skin Tone, Dark spots
Skin type
Dry, Sensitive
Toi I.
It Works!!

Leaves your skin feeling firm. It smells really good. Applied and absorbs easily. Does not require a lot of product. Use after you have applied your toner but before your moisturizer.

01/17/25
Age
45-54
Skin concerns
Large pores/Blemishes, Dark spots
Would you recommend this product to a friend?
Yes
NANCEE N.

Verified Buyer

Love!!!! I just turned 50!!!

Love!!!! I just turned 50!!! Been completely happy with how Im feeling in my skin.

12/01/24
Age
45-54
Skin concerns
Fine Lines & Wrinkles
Skin type
Normal to Dry
Heather K.

Verified Buyer

My Favorite Serum!

I've been using Go Pure for 4 years. The Firm & Lift Serum is my most favorite product! The retinol in this Serum is powerful but gentle enough for daily use, even with my sensitive skin. It is a powerhouse in keeping my. skin looking youthful. My fine lines are diminishing. Love it!

11/19/24
Age
45-54
Skin concerns
Fine Lines & Wrinkles, Uneven Skin Tone
Would you recommend this product to a friend?
Yes
Loly H.

Verified Buyer

Excellent!!

I love it, I cant do without your products.. on December 16, 2019 I placed my first order i have used it everyday and night since then.. it's not a regiment, it's a lifestyle!! Nothing like clean skin... after two weeks I saw the difference. I continued .. my make up has never looked better...

12/18/20
Lea W.

Verified Buyer

Glowing skin

I’ve been using goPure since late June. My skin feels softer, even and dewy. I love the smell of the Actives Retinol serum and the Anti Wrinkle Moisturizer. I recommend the products because of my results and the pricing.

10/10/20
Kimberly

Verified Buyer

I've been using this for over a year and I love it. My skin looks better and it's very affordable.

08/16/26

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